We believe there are 4 macro principles - or pillars as they are sometimes referenced - which need to be optimised in order to achieve e-commerce success.
Like anything macro, there is a micro, but for now let's talk look at the bigger picture to help you maximise your growth and customer Lifetime Value (LTV).
We live in an age where buyers are impatient, demanding, and in control.
With merchants having to find new and innovative ways to compete - you can rarely compete on price these days - and buyers prioritising convenience over price, getting the order into the buyers hands as quickly as possible has become the target for many merchants.
There are very few e-commerce websites that don’t have seasonal lulls, and even fewer who are fortunate enough to not have to run promotions or marketing in order to drive sales.
For the rest of the world, quiet periods of low sales, seasonal trends or economic uncertainty are commonplace. But how successful and profitable are promotions and discounts?
Stored Credit Cards allows your customers to safely and securely store their credit card details so they are able to complete future purchases faster. It’s a convenient way for shoppers to get through the checkout process quickly and easily, improving conversions.
If your store is using the Cornerstone theme, customers can also add new cards, delete cards, select a default card, and edit the billing details of existing cards from their customer account area of your storefront.
Card data is stored securely with the payment gateway.