E-commerce merchants need the skills and resources to efficiently integrate new technologies, stay relevant in a fast-changing market and support continued growth. Headless e-commerce is an important advancement in e-commerce technology that merchants are adopting to ensure their future success.


Headless e-commerce refers to the separation of the front end e-commerce layer from the back end e-commerce layer. The front-end presentation layer includes all the visible elements that consumers interact with – including images, the positioning of elements on the page, buttons and content. While the back-end is responsible for pricing, security, checkout and other e-commerce functionality. 


1. Flexibility in Technological Integration

It’s essential that your e-commerce business stays at the forefront of technology, taking advantage of as many new releases as you can. But traditional e-commerce platforms can make integrating and consolidating new technology complex and time consuming. Headless e-commerce offers the substantial benefit of flexibility in consolidating new technologies. 

Uncoupling the front and back ends of your system makes it far simpler for developers to add updates, without starting from the ground up. This allows merchants to quickly add improvements and new elements to enhance customer experiences. 

2. Improves Customer Experience

Customer experience is a key factor in customer engagement. Enhanced customer experience gives merchants the edge in a highly competitive market. According to clutch “Almost everyone (94%) says easy navigation is the most important website feature”. And studies show that 38% of people will simply click away if your small business website content and layout are unappealing or unattractive.

Headless e-commerce makes it easy for merchants to offer an enhanced, attractive customer experience by offering a personalised and mobile friendly experience.

3. Future Proofing Your Site

Staying ahead of trends is key, and integrating those trends into your site is vital. Headless e-commerce allows developers to use all the latest tools such as API’S to add functionality without having to redesign your website from scratch and easily update functionalities as your site grows.

4. Supporting Omni-channel Strategies

Post pandemic consumer habits have changed. According to a study by Deloitte, in 2020, 73% of consumers used “a mix of physical stores, e-commerce, digital apps, social commerce, and marketplace platforms to buy products.”

With a combination of physical shopping and online shipping required to meet consumer needs, merchants must regularly update sites with relevant, upgraded and up to date customer information. Headless commerce makes rapid updates simpler by allowing merchants to implement updates to just parts of the system, and allowing teams to make unique changes to differing parts of the system at the same time. 

5. Personalised User Experiences

Headless commerce makes it simpler to leverage vital marketing data.By leveraging vital data faster, you can offer critical personalisation quickly and efficiently. Headless e-commerce allows your site to automatically update marketing data quickly and efficiently


Customers want an experience that will leave them engaged and excited. They desire personal connection and loyalty to a merchant. The most efficient way to secure a seamless, mobile-friendly strategy and great customer experiences is through headless e-commerce.

Headless e-commerce is the solution your e-commerce strategy needs. Offer your customers the best experiences, future proof your site and maximise your competitive advantage with headless e-commerce.

Calashock is a global e-commerce agency and BigCommerce Elite agency partner with over a decade of experience and operations across Europe and North America. If you have any questions, feel free to contact us 

by dozie.onwuzulike@calashock.com