Search Engine Optimisation (SEO)

SEO – Search Engine Optimisation – is the manipulation of your website’s structure and content in order to affect its visibility on Search Engine Results Pages such as Google, Bing, and DuckDuckGo. Unlike Pay-Per-Click campaigns, such as Google AdWords, SEO affects natural and organic results which means that you only pay for the optimisation work, and not every time a user clicks your link. How our SEO sets itself apart form the rest is that our team takes time to understand your business, your goods and services, and your market to develop strategies to increase visits.

Search Engine Optimisation and you

Keywords, keywords, keywords – these are the bread and butter of how search engines work and how your website is ranked. The first step in your SEO journey with Calashock is a full audit of your website and content, and how it displays on desktop, tablet, and mobile devices. This provides the initial foundation for our initial discussions where we take into account your business needs in formulating our keyword strategies. The focus is then to develop your content, both readable by users and search engines, to include keywords and phrases that users are likely to input when searching for businesses like yours.

All’s Fair in SEO

As you may expect your competitors are most likely undertaking their own optimisation projects, whether in house or by using an agency like Calashock. When Calashock undertakes an search engine optimisation project we take your competitors into account and by researching their strengths and shortcomings, as well as your market, we are able to devise a game plan to compete with.

White Hatters not Mad Hatters

Once the plan is devised we then begin with the technical and coding optimisation of your website, from all the visible text on your website, to the hidden code beneath the surface. Our suite of softwares and gurus are able to track changes in rank, how users navigate your website, as well as your competitors’ movement and are included in the reports for our monthly customers. Our SEO expects only deal with the ‘White Hat’ side of things, as many ‘Black Hat’ techniques are often punished by the search engines by a loss in ranking and ensuring that your rank is as high as possible for as long as possible.

BigCommerce Design by BigCommerce Preferred Partners

Calashock are proud to be BigCommerce preferred partners, and as one of the first UK and Europe developers of BigCommerce stores your business is guaranteed to be in safe hands with our specialists. You may be an existing BigCommerce user – or you may use other solutions such as Shopify® or Magento® – but here you will find all the information you need to make the change to the fastest growing eCommmerce platform.

BigCommerce UK Preferred Partners

Why choose BigCommerce

BigCommerce is the fastest leading eCommerce platform for fast-growing and mid-market brands, but its scalable features means it is perfect regardless of how small, or how big your business is. Why not take a look at some of the businesses that have seen success by being on BigCommerce here.

The cloud-based platform of BigCommerce allows you to significantly cut your business costs by up to 75% compared to Magento® solutions, reduce launch times up to 50% quicker than on-premise solutions, and spend less time managing technology thanks to the 24/7 support offered. All these factors ensure that not only your return on investment is superior to Shopify® and other marketplaces, but you see your results quicker.

Why re-platform

BigCommerce users have proven success in their growth, with retailers growing as much as 28% year on year, a figure nearly twice as high as the industry average. If this isn’t a reason to consider switching then other issues that have caused retailers to migrate include cart abandonment, lack of design flexibility, security concerns, platform stability, and antiquated systems.

Simply put BigCommerce is the most reliable, fast, secure, and scalable platform on the planet and with 99.99% uptime, PCI compliance, and zero maintenance and hosting costs it is easy to see why there are over 350,000 orders (in excess of $25,000,000 in sales) for BigCommerce users every single day.

Moving from Shopify to BigCommerce, or Magento to BigCommerce

Calashock can provide migrations from other ecommerce platforms like Magento and Magento Go, Shopify, WooCommerce, Volusion, and Squarespace all to BigCommerce. We can migrate designs, customers lists, products lists, assets, and other information onto your new platform so that it is ready to go straight out of the box. Why not take this time to give your store a design refresh to take full advantage of BigCommerce’s Stencil framework.

BigCommerce Stencil?

Stencil is a framework created by BigCommerce, superseding the Blueprint platform, and it incorporates the latest best practices in technology, design standards, conversion, and SEO, so that we can build the best and most creative storefront – one that engages shoppers and encourages checkouts on any device. Our stencil developed websites are formed from an extensive design brief, taking into account your business’ brand identity and its requirements, and are developed with the best UX practices to maximise conversions and profits.

BigCommerce UK?

Whilst we are BigCommerce designers located in the UK’s capital city, we are not limited to UK-based projects. Our designers have worked on a variety of international projects, and have designed and deployed numerous stores in europe, the United States, and Canada with great success.

If you are interested in BigCommerce from these locations why not contact us to find out more about how Calashock can help you.

Enjoy a free trial today

Are you an individual, partnership, or established business looking to enter the rapidly expanding eCommerce market? Why not use one of our free trials of a full BigCommerce website by clicking here to contact us. We will get back to you within 24 hours with your trial store details. From here you will will be able to create a fully functioning store for the entirety of the trial, including installing themes and listing products available for purchase.

social media marketing

What do you think of when the words ‘social media’ are mentioned? Twitter? Facebook?

Social Media Marketing is the new frontier

Social media is continually changing and is one of the largest expanding markets on the internet. Did you know that every day Instagram, one of the largest and expanding platforms on the web, users ‘like’ approximately 4.2 billion posts a day. Better still for businesses is that 75% of those who view an advert on Instagram continue on to take an action like viewing the advertiser’s website.

Social Strategies

Calashock can offer consultations in designing a long-term approach for your businesses goals, and can offer services including introduction and setting up accounts on the larger social networks, or to work with your in-house marketing teams on new projects. Regardless of whether your a beginner or seasoned veteran, Calashock is able to assist in generating your internet presence and identity through custom social media marketing.

Tracking your Success

Maybe you have set up your own social media campaign, or maybe you have chosen Calashock to manage your social media marketing. Either way Calashock can provide you the data and statistics to measure the success of your Twitter, Facebook, or Instagram campaigns and allow you to construct future campaigns that promotes a positive brand association.

Content in King

In the realm of social media and social networks, content is the one and only King. Calashock can help design content in the form of images, videos, or through the written word using our team of specialists. Get in contact with us to discuss how social media marketing can help your business today.

Pay Per Click (PPC)

Pay per click (PPC) is a fantastic way to drive visits and business to your website. Our Google certified experts are at hand to assist you in new and existing PPC campaigns.

What is pay per click

When you type a phrase into a search engine, you often see ads placed towards both the top and bottom of results page. These are from individuals and businesses who are using pay per click advertising.

These ads appear on other pages aside from the search engine’s own. Your ads could appear on other web pages and video services like YouTube.

Why use pay per click

Pay per click has many advantages over traditional or print advertising. First of all is the speed in which it deployed, with many adverts being viewable in but a few hours. Second, is the ability to cherry pick your audience to ensure your adverts reach those interested. Better still you can maximise the return on your marketing investment. Since you only pay for PPC when your ad is actually clicked, it is easy to manage costs/conversions and your ROI.

What can PPC do for you

Get in contact with us at Calashock to assist in designing your first pay per click campaign. Whether it is your first involvement with PPC or whether you have many campaigns, our certfied Google Adwords experts are at hand to help. We currently offering free credit to for all new Google AdWords accounts taken out with Calashock so get in touch to find out more!

website seo audit

Whether you are looking to develop your SEO strategy, or whether you website requires a tune up the first piece of the puzzle is a thorough SEO audit. Calashock will investigate your website’s code to develop a report of items holding back your SEO performance, and how to better current position within your marketplace against your main competitors. Unlike our monthly SEO services, this service has been developed for those first delving into search engine optimisation.

Your SEO Audit and Report

Our search engine optimisation reports provide in depth analysis of issues to be addressed and these include but are not limited to: Keyword analysis of your website’s pages, examination to ensure your content is readable and viewable by search engines, reviewing the sitemaps, site hierarchical, and the internal links and assets of your pages, broken links and server errors and other crawl errors, and also page speed testing to ensure that the bounce rate of your website.

Using your SEO audit and more

Once the report has been completed we would be happy to assist you in rectifying the outstanding faults, as well as providing other services such as content writing to help you develop your web presence and ranking on search engine results pages (SERPs).

Our monthly SEO packages contain all the items of our website SEO audit packages, but with the added benefit of your website’s performance being tracked throughout the month – meaning that any changes in a search engine’s algorithm or your competitor’s own SEO that could affect your ranking can be countered swiftly.

Mobile Responsive Web Design
and Conversion

Calashock is a London based website design team offering creative website design, web development in WordPress, BigCommerce, and Magento. Clients come to Calashock for web design services for when they require a website that needs to look the best or requires creative coding to deliver new functionality or interactivity.

Web Development

If you are looking for the best looks, quickest speed, or functionality to best your rivals then Calashock should be your first and final stop. Our websites are continually at the forefront of web design standards and functionality leaving your competitors in your wake. If you are looking to decrease bounce rate, or increase conversions and customer retention, then our website designers are the ones for you. We can recommend the best CMS or SaaS for your needs, ensuring that you are not left with redundant features or high running costs.

Mobile Responsive Development

Did you know that Google recommends all web pages to be of a responsive web design (RWD)?

Mobile responsive website design is a necessity in today’s internet landscape, with Google penalising sites that are not responsive either with a disclaimer in the search results to reflect this, or to potentially lower their rank in order to promote other mobile responsive versions.

Web Design, with a difference

All of the websites the Calashock currently designs are developed to be mobile responsive at no extra charge to reflect its necessity. But what if my website was designed by someone else and it is not responsive? We can offer conversions of current websites to become more mobile responsive – to ensure assets are sized correctly, that navigation structures and viewports meet the stringent criteria set by Google, Bing, etc. – rather than providing a full redesign.

Web Design compatible with BigCommerce, WordPress, Magento

That’s just to name a few. Our website designs are produced to a standardised PSD format, allowing you to take our designs and implement them on the content management system (CMS) of your choosing. So if you want an attractive store front for your BigCommerce, Shopify, or Magento store, or your WordPress or ExpressionEngine website then get in contact for your first consultation.

Why not contact us today to discuss making your website responsive, and ensuring that your website is available and promoted to all regardless of the device.