SEO - Search Engine Optimisation - is the manipulation of your website's structure and content in order to affect its visibility on Search Engine Results Pages such as Google, Bing, and DuckDuckGo. Unlike Pay-Per-Click campaigns, such as Google AdWords, SEO affects natural and organic results which means that you only pay for the optimisation work, and not every time a user clicks your link. How our SEO sets itself apart form the rest is that our team takes time to understand your business, your goods and services, and your market to develop strategies to increase visits.
Search Engine Optimisation and you
Keywords, keywords, keywords - these are the bread and butter of how search engines work and how your website is ranked. The first step in your SEO journey with Calashock is a full audit of your website and content, and how it displays on desktop, tablet, and mobile devices. This provides the initial foundation for our initial discussions where we take into account your business needs in formulating our keyword strategies. The focus is then to develop your content, both readable by users and search engines, to include keywords and phrases that users are likely to input when searching for businesses like yours.
All's Fair in SEO
As you may expect your competitors are most likely undertaking their own optimisation projects, whether in house or by using an agency like Calashock. When Calashock undertakes an search engine optimisation project we take your competitors into account and by researching their strengths and shortcomings, as well as your market, we are able to devise a game plan to compete with.
White Hatters not Mad Hatters
Once the plan is devised we then begin with the technical and coding optimisation of your website, from all the visible text on your website, to the hidden code beneath the surface. Our suite of softwares and gurus are able to track changes in rank, how users navigate your website, as well as your competitors' movement and are included in the reports for our monthly customers. Our SEO expects only deal with the 'White Hat' side of things, as many 'Black Hat' techniques are often punished by the search engines by a loss in ranking and ensuring that your rank is as high as possible for as long as possible.