Over the last 3 years, the term ‘headless’ has grown in popularity and become somewhat of a buzzword within the e-commerce industry.
So, what exactly is headless commerce, why is it popular, and how can brands leverage headless to grow.
WHAT IS HEADLESS
In its simplest form, headless commerce decouples the front-end of a website from the back-end e-commerce platform.
Headless has become somewhat of a buzzword.
In its simplest form, headless commerce decouples the front-end of a website – the presentation layer such as WordPress, Adobe Experience Manager and Deity – from the back-end e-commerce platform, like BigCommerce.
This separation allows merchants to build out and customise their e-commerce website, create bespoke features and functions, and tailor the checkout experience for their target client.
WHY IS HEADLESS GROWING IN POPULARITY?
There are many key drivers making headless commerce an attractive proposition for online merchants.
Firstly, successful brands who are leaders in their sector are constantly looking for ways to differentiate and improve their website’s customer experience from their competitors, and levering headless opens up fairly infinite opportunities without the need to re-platform or make costly changes to the framework of the e-commerce platform powering the commerce element of the website.
A headless deployment allows merchants to have a content-rich platform on which they can launch content-led marketing campaigns.
Secondly, the online market is becoming increasingly crowded, with merchants and brands having to continually market to their target audiences, and ensure the marketing is as cost-effective as possible. A headless deployment allows merchants to have a content-rich platform on which they can launch content-led marketing campaigns. In a recent Hubspot Report, 70% of respondents said they were ‘actively investing’ in content marketing.
HOW CAN MERCHANTS WIN WITH HEADLESS
Merchants are able to choose the front-end platform that best fits their marketing needs, and not compromise because the desired functionality just isn’t present.
Ultimately, merchants are able to choose the front-end platform that best fits their marketing needs, and not compromise because the desired functionality just isn’t present or comprehensive enough in their e-commerce platform, all the while taking advantage of the advanced features of their e-commerce platform of choice, and most likely stay PCI compliant.
This gives merchants greater choice and control over the customer experience their website offers without having to re-platform or undertake an expensive – and possibly extensive – development project.
The fundamental advantages of BigCommerce – faster time to market and more cost-effective website builds – are still applicable to headless websites.
Headless isn’t for everyone, and launching a headless website isn’t a decision taken lightly, but succeeding online is difficult, and the flexibility offered by a headless solution can make it just that bit easier.