Our Story
From Consultancy to Global Commerce Partner.
At Calashock, we've never stood still - because neither has ecommerce.
What began as a marketing consultancy is now a global ecommerce consultancy helping B2B brands simplify complexity, scale faster, and win online. We've evolved with the industry, leaned into change, and built a track record of results that spans markets, platforms, and continents.
We've grown by staying focused on what matters: strategy, performance, and long-term partnerships.
Key Milestones
Calashock was founded as a marketing consultancy.
We began working with Interspire, the ecommerce platform that would later evolve into BigCommerce.
We started working directly with BigCommerce and quickly became specialists in its ecosystem.
We launched one of the first BigCommerce headless websites on WordPress and opened our office in Tallinn, Estonia.
We launched The BIG, commerce Podcast and won our first award for a BigCommerce headless build.
We expanded into Canada, strengthening our presence across North America.
We became an Elite BigCommerce Agency Partner and a Vercel Silver Partner, reinforcing our commitment to modern, composable architecture.
We opened our development centre in India, expanding our global delivery capabilities and technical scalability.
We launched a fully headless BigCommerce + Builder.io + Vercel website that went on to win a 2024 BigCommerce Customer Award.
We launched our Growth & Optimisation Consultancy and rolled out a bold new brand identity to reflect our next chapter.
Where We're Going
Today, Calashock partners with ambitious B2B companies around the world - from manufacturers and wholesalers to distributors and industrial brands. We lead replatforming projects, develop ecommerce growth strategies, and deliver optimised digital experiences built for performance, conversion, and resilience.