e-commerce blog with trends, ideas and strategies - Calashock

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We’ve got our shiny new website going live today

We’ve got our shiny new website going live today so if you happen to get some errors like this one at www.calashock.com, give it a few hours and then come back and see us 🚀

Did you know...? We signed our first @BigCommerce

Did you know...? We signed our first @BigCommerce merchant in January 2010 - a whole 11 years ago! With over a decade's experience of working exclusively on the BigCommerce platform, we've helped merchants in Europe, North America and Australasia bring their ideas to reality and achieve their goals. #BigCommerce #BigCommercepartner #BigCommerceagency

Do you work in e-commerce? Maybe you've got a webs

Do you work in e-commerce? Maybe you've got a website, or your an e-commerce manager? Or you work in an agency or tech platform? Regardless of where you work, we've put together a list of e-commerce people you should follow on social media, and the 3 to follow this week are: • TJ Gamble - finding a way to make things interesting AND entertaining takes talent, and TJ brings a vast amount of experience from an agency standpoint and merchants can learn a lot from him. He also knows some stuff about bourbon. Follow TJ on Twitter and Instagram at @ecommerceaholic. • Rob Long - another experienced and entertaining person to follow, Rob is actively involved in the e-commerce community and is a font of knowledge and e-commerce data, sharing valuable insights on his twitter feed, where you can find him. • @Domm Holland - if you haven't heard of Domm yet, you're either not in e-commerce, or you will very very soon. Hot off a $102m Series B funding round for his company, Fast, Domm's mission is to add 1-click checkout to every website on the planet. His twitter and instagram is full of business advice and bursts of motivation. #ecommerce #ecommercepeople #ecommercaholic #dommholland #robecommerce

Did you notice we tweaked our logo? It's importan

#TBT to 2019 when @CalashockLuigi was giving a tal

#TBT to 2019 when @CalashockLuigi was giving a talk to entrepreneurs about starting an e-commerce business at an Enterprise Nation (@e_nation) event. Our mantra at Calashock is to help merchants, whether they are our customers or not, before and during COVID. What may come easy to us, or be obvious to us, may not be, and probably isn't, to many merchants. And we love seeing businesses grow, thrive and succeed! 🤔 Got a question? Need some advice? Want a second opinion? Drop a comment below and we'll happily help where we can. #throwbackthursday #ecommerce #startup

2 Words. Go FAST. We were very proud to be one o

2 Words. Go FAST. We were very proud to be one of the first Fast agency partners when the @BigCommerce integration launched last year, and we are super happy for our friends on their recent $102m investment. But what is Fast, and how does it help merchants? Simply put, @gofast is a checkout, but unlike any other checkout you may have seen. Fast allows customers to checkout in 1 click (yes, you read that right, ONE CLICK). Fast removes the need for customers to fill in long forms, remember passwords, input credit/debit card numbers, maybe even removing the need to get out of bed on a cold evening and go downstairs to get their payment card (@calashockLuigi loves using this analogy). What does Fast achieve? Well, we'll let the emoji's do the talking:
⬆️ conversion rates
⬇️ cart abandonment rates
⬆️ average order value
⬆️ sales And like all good businesses, Fast stems from a problem the founder and CEO, @domm, experienced, whereby a purchase wasn't made because of a forgotten password. Fast is on a mission, and it is already making incredible progress with hundreds of merchants growing their business by offering Fast on their websites. So, what are you waiting for? Merchants on BigCommerce can start using Fast today, and further reduce friction on their websites, and if you have any questions, let us know in the comments below. #fast #fastcheckout #checkout #ecommerce

Are you looking to launch or reinvigorate an e-com

Are you looking to launch or reinvigorate an e-commerce website? Episode 002 from our podcast @thebig.commercepodcast is the first of two episodes to help you set up and launch a successful e-commerce website. You'll learn about:
• choosing the right product
• defining a target market
• user journeys and good website design
• payment methods and providers Download or stream from Spotify, Apple Podcasts and all leading podcast platforms. AND if you're considering @BigCommerce, reach out to get up to 3 months free (plan dependant). #thebigcommercepodcast #ecommercepodcast #launchinganecommercewebsite #ecommerce

5 STEPS TO CREATE A BUYER PERSONA FOR B2C MERCHANT

e-commerce Glossary AOV - Average Order Value - i

e-commerce Glossary AOV - Average Order Value - is the metric that tracks the average amount spent by a customer when they place an order on a website. The Average Order Value is calculated by taking the total revenue in a given period (week/month/quarter/year) and dividing it by the number of orders in the same period. Knowing this metric is important as it allows merchants to create an accurate pricing strategy and understand if marketing strategies are working as planned. Driving traffic to a website is important, but it is just as important on working to increase the AOV. This can be achieved by using a mix of strategies, including:
• Promotions such as spend £50 and get 10% off
• Cross-selling and up-selling of products
• Bulk-pricing discounts
• Free delivery thresholds whereby delivery is free over £30 Another way to increase the AOV is giving customers confidence that if there is a problem, the returns process won't become an inconvenience. Do you measure the AOV? Have you implemented any strategies to increase this metric? Let us know in the comments. #ecommerceglossary #aov #averageordervalue #ecommecemetrics #ecommercekpi

As a merchant you should be constantly experimenti

As a merchant you should be constantly experimenting and optimising your website, including through A/B testing. A/B testing allows merchants to run experiments on webpage layouts, CTAs (Call-To-Actions) and/or content, and understanding what variations work most effectively. We've listed 3 A/B testing tools for you to choose from and implement today. 1. CrazyEgg - One of the most popular choices, CrazyEgg is a competitively-priced A/B testing tool with an easy to understand interface, allowing you to make decisions with confidence. The editing tool gives you vast flexibility on the elements to change, and therefore the experiments you can run. 2. Google Optimize - If you are a merchant using the Google Marketing Platform, it makes sense to choose Google Optimize. In addition to A/B testing and a native Google Analytics integration, Google Optimize includes personalisation capabilities. For Enterprise merchants and those using the '360' suite of solutions, Google also offers Google Optimize 360. 3. @optimizely - a comprehensive, data-driven and fast-loading platform with the ability to extend A/B testing and experiments using APIs. Whilst focused more on Enterprise merchants, Optimizely should be on your list of prospective solutions if your budget allows. Do you already use an A/B testing tool? If so, let us know your experience in the comments.

According to @insiderintelligence, worldwide e-com

According to @insiderintelligence, worldwide e-commerce sales surpassed $4 trillion and saw a 27.6% growth compared to 2019. If you're not investing in e-commerce as the primary sales channel, whether you're B2C or B2B, you're missing out, as this number is set to grow 14.3% from $4.28 trillion in 2020 to $4.89 trillion in 2021. #ecommerce #retailecommerce #ecommercesales

@calashockluigi has come up with a list of the 5 m

@calashockluigi has come up with a list of the 5 must-have apps for @bigcommerce merchants in the UK. 1. @rewind.io - you never know when someone accidentally changes or deletes something, and with Rewind Back-ups you can restore your data and be back on your way within minutes. Unfortunately, many merchants mistakenly believe their data is backed up on SaaS platform, and find out the hard way it isn't (this is the same for @Shopify), so this is a must-have for all merchants. 2. @klaviyo - It's cheaper and easier to retain a customer than look for a new one, so it's important for you to engage with customers, and even more important to send targeted, relevant emails. With Klaviyo you can segment customers and send sophisticated campaigns and automations to bring visitors back again and again. 3. @shipperhqteam - shipping rates, delivery methods and shipment rules aren't the first thing that spring to mind when thinking about a good user experience, but it can seriously improve a website's conversion rate. Any reduction in friction is a move towards a successful conversion, and a way to differentiate your website's experience from a competitors. 4. @yotpo - one sure way of gaining customers' trust is through social proof and reviews, and Yotpo helps you do just that. From collecting reviews to UGC (User Generated Content) and running loyalty programmes, it's fast becoming a suite of must-have tools. 5. @datafeedwatch - the last 12 months have seen an big increase in competition for online retailers, meaning many merchants need to look at paid search to grow traffic and conversions. Data Feed Watch allows you to both upload feeds to advertising platforms, and optimise listings - including adding keywords, attributes and other information into the product titles and listings. #bigcommerce #bigcommerceapp #rewindbackups #shipperhq #klaviyo #yotpo #datafeedwatch

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