Calashock Ecommerce Blog
Expert insights, strategies, and best practices for B2B ecommerce success. From BigCommerce optimization to conversion strategies, get actionable advice from ecommerce professionals.

AI in B2B Ecommerce: How Smart Companies Are Using Artificial Intelligence to Win in 2025
AI is helping SMB and mid-market B2B ecommerce brands grow smarter in 2025 - boosting sales, streamlining operations, and delivering better customer experiences across BigCommerce and Shopify.


How to Prepare for Selling in the EU as a Non-EU Merchant
Master EU market entry with our comprehensive 2025 compliance guide covering GDPR, VAT obligations, product safety, and strategic implementation for sustainable growth.


What BigCommerce's Latest Report Reveals About B2B Retail's Future
New BigCommerce study shows 71% of retailers planning tech upgrades in 2025, with AI adoption at 95% and customer acquisition costs driving investment priorities.


Unlock the Power of BigCommerce Catalyst: A Comprehensive Guide for Ecommerce Managers
Discover how BigCommerce Catalyst revolutionizes ecommerce with 100/100 Lighthouse scores, faster implementation, and composable commerce capabilities. Learn implementation strategies, costs, and ROI.


The European Accessibility Act: What B2B eCommerce Merchants Need to Know in 2025
The European Accessibility Act (EAA) represents the most significant shift in digital accessibility requirements for businesses operating in the EU.


Optimizing BigCommerce for B2B Sales
Key strategies to enhance your BigCommerce store for business-to-business transactions and customer experience.


Headless Commerce: The Future of B2B
How headless architecture is transforming B2B ecommerce and providing unprecedented flexibility for merchants.


Improving Conversion Rates in B2B
Practical techniques to boost conversion rates in your B2B ecommerce store through data-driven optimization.


Navigating the New EU General Product Safety Regulations (GPSR): What Ecommerce Merchants Need to Know
New EU product safety rules take effect in Dec 2024. Here’s what ecommerce merchants need to know to stay compliant, avoid fines, and build customer trust.


Unlocking Growth: How to Create the Ideal Customer Profile for Ecommerce Success
Unlocking growth in the competitive world of ecommerce requires a keen understanding of who your ideal customers are and how to target them effectively.


Avalara Partner Spotlight
Avalara simplifies cross-border tax compliance for ecommerce merchants. Learn how automation can remove friction from your buying process and help you grow internationally with less complexity.


Ecommerce Ecosystem Updates: August
Explore the latest ecommerce tech trends from August 2025, including updates from BigCommerce, Klaviyo, Nosto, Patchworks, Gorgias, Klarna, and more.

Calashock Book Club: No Rules Rules
No Rules Rules explores Netflix’s bold culture of freedom, responsibility, and innovation - offering valuable lessons for ecommerce leaders on adaptability, trust, and team performance.


Product Page SEO for B2B: How to Stand Out!
Ecommerce is an ever-growing market, both in B2C & B2B industries. More and more online stores are popping up every day and it’s getting harder to rank highly and stand out in search engines.


Ecommerce Ecosystem Updates: July
From Threads and WhatsApp templates to BigCommerce AI and Klaviyo updates - here’s your July 2025 roundup of ecommerce trends, tools, and news from across the partner ecosystem.

Calashock Book Club: Atomic Habits
Discover how Atomic Habits can reshape your ecommerce UX strategy using four simple laws to build better experiences, increase conversions, and strengthen customer loyalty.

Revolutionize Your B2B Business on BigCommerce: Essential Tools for Growth
Discover 5 essential tools to optimize your BigCommerce B2B tech stack—boost sales, streamline operations, and enhance the customer experience with automation, PIM, inventory, and more.


Ecommerce Ecosystem Updates: June
June’s top ecommerce updates include Google’s AI try-on, Buy with Prime for BigCommerce, HubSpot’s AI tools, and more. Catch up on the month’s must-know platform and tech news.

The Calashock Book Club: Start with Why by Simon Sinek
Discover how Simon Sinek’s Start with Why can inspire ecommerce entrepreneurs to build purpose-driven brands that connect emotionally and earn long-term customer trust.


ShipperHQ Partner Spotlight
Learn how ShipperHQ helps merchants turn shipping into a growth engine—boosting conversions, accuracy, and customer satisfaction with smart, flexible checkout and fulfilment solutions.


Prisync Partner Spotlight
Meet Prisync: the dynamic pricing and competitor tracking tool helping ecommerce brands boost profit margins and stay competitive across channels like Google Shopping and Amazon.

Customer Lifetime Value: How to calculate and how to increase it
Learn how to calculate customer lifetime value (CLV) and discover 5 proven strategies to increase it - boost retention, drive revenue, and build a more loyal ecommerce customer base.


Overcoming stakeholder objections to digital payments for B2B
Learn how to overcome common stakeholder objections to digital B2B payments - and why embracing payment innovation is essential for ecommerce growth, customer loyalty, and operational efficiency.


Attraqt Partner Spotlight
Discover how Attraqt empowers ecommerce brands with AI-powered product discovery and creative merchandising control to boost conversion, AOV, and customer loyalty.

The Ultimate Guide to SMS Marketing for B2B
Can SMS really work for B2B? Absolutely. Discover how to use text messaging to increase engagement, loyalty, and conversions with our ultimate 2025 guide to SMS marketing for B2B brands.

Styla Partner Spotlight
We spoke to Styla about their freemium PWA storefront for BigCommerce, why going headless matters in 2023, and how their no-code solution drives faster, better-performing ecommerce stores.

Great ecommerce experiences start with seamless data integration
Deliver seamless ecommerce experiences by integrating backend data systems. See how automation with Jitterbit improves efficiency, accuracy, and customer satisfaction.

Dotdigital Partner Spotlight
Learn how Dotdigital helps ecommerce brands scale customer engagement, automate journeys, and build loyalty with powerful cross-channel marketing and data-driven insights.


How to use Shoppable Instagram Galleries on BigCommerce
Turn Instagram content into conversions. Discover how to add shoppable Instagram galleries to your BigCommerce store and elevate engagement, trust, and sales.

Ecommerce Migration: Is re-platforming worth it in 2023?
Replatforming your ecommerce store is a big decision. Explore the 2023 risks, benefits, and ROI to help you decide if migration is right for your business growth.


ReferralCandy Partner Spotlight
ReferralCandy helps merchants grow with automated referral marketing. Learn how to boost word-of-mouth sales and customer loyalty with this powerful ecommerce tool.

Gorgias Partner Spotlight
Gorgias helps ecommerce merchants unify support across channels, automate responses, and boost revenue—turning customer service from a cost center into a growth opportunity.


Adyen Partner Spotlight
Meet Adyen: the single-platform fintech powering global payments, fraud prevention, and financial tools for ambitious ecommerce brands worldwide.


10 Ecommerce trends you need to know about for 2023
Are you ready for ecommerce in 2023? We’ve got you covered with the must-know ecommerce trends to be ready for next year.


Headless Commerce doesn’t have to be scary
Headless commerce can seem intimidating, but it doesn’t have to be. This guide breaks it down clearly - what it is, when to adopt it, and how to do it with confidence.

Why B2B payments need a tailored solution
Digital B2B payments reduce friction, improve cash flow, and drive conversions. Learn why modern ecommerce demands more than credit cards and how merchants can meet evolving buyer expectations.


5 things we learnt from BigCommerce’s Global Consumer Report
Explore 5 emerging ecommerce trends from BigCommerce's Global Consumer Report and learn how merchants can stay competitive in a fast-changing digital landscape.


1 simple tip (and 8 steps) to supercharge product display page conversion
Boost conversions by optimising your product display page. Discover the one essential tip and eight proven elements to win over shoppers and increase add-to-cart rates.


5 Reasons Why Your Business Needs Headless Commerce
Headless is a vital advancement in ecommerce technology that enables merchants to continually evolve with the latest technologies and future-proof their stores.


Three factors that will shape Black Friday sales in 2022
Black Friday 2022 will be shaped by returning in-store sales, supply chain issues, and tighter shopper budgets. Here's what merchants need to know to prepare effectively.


Translation App or Multi-Storefront for Multilingual BigCommerce?
Should you use a translation app or Multi-Storefront on BigCommerce? We compare both options to help you build an effective multilingual ecommerce experience.


Choosing a B2B payment gateway on BigCommerce
Discover how to choose the right B2B payment gateway on BigCommerce, from payment types and buyer trust to regional preferences and integration tips.


How to Launch an Ecommerce Website
Ready to launch your ecommerce site? Learn how to choose products, design your store, optimise for SEO and mobile, and convert visitors into customers. Expert tips from Calashock.


5 Reasons to Re-Platform your Ecommerce Store
Is your ecommerce platform holding you back? Discover 5 reasons why re-platforming could unlock better performance, new features, and long-term growth for your business.


Strategies To Grow Ecommerce Sales For Merchants
Discover 9 practical strategies to increase ecommerce sales—from omnichannel tactics and personalisation to social media, email marketing, and international expansion.


How your Refund Policy Can Make or Break Your Ecommerce Business
A clear, customer-friendly refund policy builds trust, boosts sales, and retains buyers. Learn why it’s a critical part of your ecommerce growth strategy.


A Guide To Choosing A BigCommerce Agency Partner
Looking for the right BigCommerce agency partner? This guide covers key factors like location, budget, portfolio, and experience to help you choose a partner that drives real results.


How To Create a Return and Refund Policy
Online stores cannot afford to overlook return and refund policies. Today more than ever, refund policies are an important part of brand development, attracting new customers and closing sales.


Getting started with Abandoned cart emails
Abandoned cart emails can recover lost sales and boost revenue. Learn what they are, how they work, and 5 essential tips to start or improve your abandoned cart email strategy.


Ten Tips to Improve Customer Service for Your Ecommerce Business
Improve loyalty and satisfaction with these 10 proven tips for delivering better customer service in your ecommerce business—faster responses, smoother UX, and more.


Best Ecommerce Platform For Wholesale Business
Discover why BigCommerce is the ideal ecommerce platform for wholesale businesses - offering automation, personalization, insights, and global reach to help you scale online.


The Future of Ecommerce in the UK
Ecommerce in the UK is booming, driven by user-friendly tech, social selling, and rising demand. Discover trends, challenges, and what businesses must do to thrive in a digital-first future.


Why Choose BigCommerce ?
BigCommerce is a flexible, secure, and SEO-friendly ecommerce platform built to help merchants grow fast. Learn why it's a top choice for launching or scaling your online store.


3 reasons why an OMS is a worthwhile investment
An Order Management System (OMS) helps ecommerce merchants save time, reduce errors, and centralize operations - making it a smart investment for growth, not just another cost.


Goodbye to Magento 1.X – 30 Days to Go
Magento 1 support ends on June 30, 2020. Learn why merchants must migrate now to avoid PCI non-compliance, security risks, and rising costs—and why SaaS may be the better alternative.


Your courier is an investment, not a cost
The last mile is the most memorable part of the customer experience. Learn why choosing the right courier is an investment in customer satisfaction, loyalty, and lifetime value.
