Calashock Commerce

Calashock Ecommerce Blog

Expert insights, strategies, and best practices for B2B ecommerce success. From BigCommerce optimization to conversion strategies, get actionable advice from ecommerce professionals.

Blog post illustration: AI in B2B Ecommerce: How Smart Companies Are Using Artificial Intelligence to Win in 2025

AI in B2B Ecommerce: How Smart Companies Are Using Artificial Intelligence to Win in 2025

AI is helping SMB and mid-market B2B ecommerce brands grow smarter in 2025 - boosting sales, streamlining operations, and delivering better customer experiences across BigCommerce and Shopify.

Luigi MocciaLuigi Moccia
8 min read
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Blog post illustration: How to Prepare for Selling in the EU as a Non-EU Merchant

How to Prepare for Selling in the EU as a Non-EU Merchant

Master EU market entry with our comprehensive 2025 compliance guide covering GDPR, VAT obligations, product safety, and strategic implementation for sustainable growth.

Luigi MocciaLuigi Moccia
12 min read
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Blog post illustration: What BigCommerce's Latest Report Reveals About B2B Retail's Future

What BigCommerce's Latest Report Reveals About B2B Retail's Future

New BigCommerce study shows 71% of retailers planning tech upgrades in 2025, with AI adoption at 95% and customer acquisition costs driving investment priorities.

Luigi MocciaLuigi Moccia
10 min read
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Blog post illustration: Unlock the Power of BigCommerce Catalyst: A Comprehensive Guide for Ecommerce Managers

Unlock the Power of BigCommerce Catalyst: A Comprehensive Guide for Ecommerce Managers

Discover how BigCommerce Catalyst revolutionizes ecommerce with 100/100 Lighthouse scores, faster implementation, and composable commerce capabilities. Learn implementation strategies, costs, and ROI.

Luigi MocciaLuigi Moccia
15 min read
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European Accessibility Act 2025

The European Accessibility Act: What B2B eCommerce Merchants Need to Know in 2025

The European Accessibility Act (EAA) represents the most significant shift in digital accessibility requirements for businesses operating in the EU.

Luigi MocciaLuigi Moccia
7 min read
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BigCommerce B2B Edition

Optimizing BigCommerce for B2B Sales

Key strategies to enhance your BigCommerce store for business-to-business transactions and customer experience.

Luigi MocciaLuigi Moccia
6 min read
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Headless Commerce - The Future of B2B

Headless Commerce: The Future of B2B

How headless architecture is transforming B2B ecommerce and providing unprecedented flexibility for merchants.

Luigi MocciaLuigi Moccia
12 min read
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ecommerce workshop session

Improving Conversion Rates in B2B

Practical techniques to boost conversion rates in your B2B ecommerce store through data-driven optimization.

Luigi MocciaLuigi Moccia
7 min read
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Blog post illustration: Navigating the New EU General Product Safety Regulations (GPSR): What Ecommerce Merchants Need to Know

Navigating the New EU General Product Safety Regulations (GPSR): What Ecommerce Merchants Need to Know

New EU product safety rules take effect in Dec 2024. Here’s what ecommerce merchants need to know to stay compliant, avoid fines, and build customer trust.

Luigi MocciaLuigi Moccia
6 min read
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Blog post illustration: Unlocking Growth: How to Create the Ideal Customer Profile for Ecommerce Success

Unlocking Growth: How to Create the Ideal Customer Profile for Ecommerce Success

Unlocking growth in the competitive world of ecommerce requires a keen understanding of who your ideal customers are and how to target them effectively.

Luigi MocciaLuigi Moccia
7 min read
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Blog post illustration: Avalara Partner Spotlight

Avalara Partner Spotlight

Avalara simplifies cross-border tax compliance for ecommerce merchants. Learn how automation can remove friction from your buying process and help you grow internationally with less complexity.

Luigi MocciaLuigi Moccia
4 min read
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Blog post illustration: Ecommerce Ecosystem Updates: August

Ecommerce Ecosystem Updates: August

Explore the latest ecommerce tech trends from August 2025, including updates from BigCommerce, Klaviyo, Nosto, Patchworks, Gorgias, Klarna, and more.

Verena Boehm
7 min read
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Blog post illustration: Calashock Book Club: No Rules Rules

Calashock Book Club: No Rules Rules

No Rules Rules explores Netflix’s bold culture of freedom, responsibility, and innovation - offering valuable lessons for ecommerce leaders on adaptability, trust, and team performance.

Luigi MocciaLuigi Moccia
6 min read
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Blog post illustration: Product Page SEO for B2B: How to Stand Out!

Product Page SEO for B2B: How to Stand Out!

Ecommerce is an ever-growing market, both in B2C & B2B industries. More and more online stores are popping up every day and it’s getting harder to rank highly and stand out in search engines.

Luigi MocciaLuigi Moccia
8 min read
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Blog post illustration: Ecommerce Ecosystem Updates: July

Ecommerce Ecosystem Updates: July

From Threads and WhatsApp templates to BigCommerce AI and Klaviyo updates - here’s your July 2025 roundup of ecommerce trends, tools, and news from across the partner ecosystem.

Verena Boehm
6 min read
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Blog post illustration: Calashock Book Club: Atomic Habits

Calashock Book Club: Atomic Habits

Discover how Atomic Habits can reshape your ecommerce UX strategy using four simple laws to build better experiences, increase conversions, and strengthen customer loyalty.

Verena Boehm
7 min read
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Blog post illustration: Revolutionize Your B2B Business on BigCommerce: Essential Tools for Growth

Revolutionize Your B2B Business on BigCommerce: Essential Tools for Growth

Discover 5 essential tools to optimize your BigCommerce B2B tech stack—boost sales, streamline operations, and enhance the customer experience with automation, PIM, inventory, and more.

Luigi MocciaLuigi Moccia
10 min read
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Blog post illustration: Ecommerce Ecosystem Updates: June

Ecommerce Ecosystem Updates: June

June’s top ecommerce updates include Google’s AI try-on, Buy with Prime for BigCommerce, HubSpot’s AI tools, and more. Catch up on the month’s must-know platform and tech news.

Verena Boehm
6 min read
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Blog post illustration: The Calashock Book Club: Start with Why by Simon Sinek

The Calashock Book Club: Start with Why by Simon Sinek

Discover how Simon Sinek’s Start with Why can inspire ecommerce entrepreneurs to build purpose-driven brands that connect emotionally and earn long-term customer trust.

Luigi MocciaLuigi Moccia
5 min read
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Blog post illustration: ShipperHQ Partner Spotlight

ShipperHQ Partner Spotlight

Learn how ShipperHQ helps merchants turn shipping into a growth engine—boosting conversions, accuracy, and customer satisfaction with smart, flexible checkout and fulfilment solutions.

Luigi MocciaLuigi Moccia
5 min read
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Blog post illustration: Prisync Partner Spotlight

Prisync Partner Spotlight

Meet Prisync: the dynamic pricing and competitor tracking tool helping ecommerce brands boost profit margins and stay competitive across channels like Google Shopping and Amazon.

Verena Boehm
4 min read
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Blog post illustration: Customer Lifetime Value: How to calculate and how to increase it

Customer Lifetime Value: How to calculate and how to increase it

Learn how to calculate customer lifetime value (CLV) and discover 5 proven strategies to increase it - boost retention, drive revenue, and build a more loyal ecommerce customer base.

Luigi MocciaLuigi Moccia
7 min read
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Blog post illustration: Overcoming stakeholder objections to digital payments for B2B

Overcoming stakeholder objections to digital payments for B2B

Learn how to overcome common stakeholder objections to digital B2B payments - and why embracing payment innovation is essential for ecommerce growth, customer loyalty, and operational efficiency.

Luigi MocciaLuigi Moccia
6 min read
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Blog post illustration: Attraqt Partner Spotlight

Attraqt Partner Spotlight

Discover how Attraqt empowers ecommerce brands with AI-powered product discovery and creative merchandising control to boost conversion, AOV, and customer loyalty.

Verena Boehm
5 min read
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Blog post illustration: The Ultimate Guide to SMS Marketing for B2B

The Ultimate Guide to SMS Marketing for B2B

Can SMS really work for B2B? Absolutely. Discover how to use text messaging to increase engagement, loyalty, and conversions with our ultimate 2025 guide to SMS marketing for B2B brands.

Verena Boehm
8 min read
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Blog post illustration: Styla Partner Spotlight

Styla Partner Spotlight

We spoke to Styla about their freemium PWA storefront for BigCommerce, why going headless matters in 2023, and how their no-code solution drives faster, better-performing ecommerce stores.

Verena Boehm
5 min read
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Blog post illustration: Great ecommerce experiences start with seamless data integration

Great ecommerce experiences start with seamless data integration

Deliver seamless ecommerce experiences by integrating backend data systems. See how automation with Jitterbit improves efficiency, accuracy, and customer satisfaction.

Verena Boehm
6 min read
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Blog post illustration: Dotdigital Partner Spotlight

Dotdigital Partner Spotlight

Learn how Dotdigital helps ecommerce brands scale customer engagement, automate journeys, and build loyalty with powerful cross-channel marketing and data-driven insights.

Luigi MocciaLuigi Moccia
5 min read
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Blog post illustration: How to use Shoppable Instagram Galleries on BigCommerce

How to use Shoppable Instagram Galleries on BigCommerce

Turn Instagram content into conversions. Discover how to add shoppable Instagram galleries to your BigCommerce store and elevate engagement, trust, and sales.

Verena Boehm
6 min read
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Blog post illustration: Ecommerce Migration: Is re-platforming worth it in 2023?

Ecommerce Migration: Is re-platforming worth it in 2023?

Replatforming your ecommerce store is a big decision. Explore the 2023 risks, benefits, and ROI to help you decide if migration is right for your business growth.

Luigi MocciaLuigi Moccia
8 min read
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Blog post illustration: ReferralCandy Partner Spotlight

ReferralCandy Partner Spotlight

ReferralCandy helps merchants grow with automated referral marketing. Learn how to boost word-of-mouth sales and customer loyalty with this powerful ecommerce tool.

Verena Boehm
5 min read
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Blog post illustration: Gorgias Partner Spotlight

Gorgias Partner Spotlight

Gorgias helps ecommerce merchants unify support across channels, automate responses, and boost revenue—turning customer service from a cost center into a growth opportunity.

Luigi MocciaLuigi Moccia
5 min read
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Blog post illustration: Adyen Partner Spotlight

Adyen Partner Spotlight

Meet Adyen: the single-platform fintech powering global payments, fraud prevention, and financial tools for ambitious ecommerce brands worldwide.

Luigi MocciaLuigi Moccia
5 min read
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Blog post illustration: 10 Ecommerce trends you need to know about for 2023

10 Ecommerce trends you need to know about for 2023

Are you ready for ecommerce in 2023? We’ve got you covered with the must-know ecommerce trends to be ready for next year.

Luigi MocciaLuigi Moccia
8 min read
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Blog post illustration: Headless Commerce doesn’t have to be scary

Headless Commerce doesn’t have to be scary

Headless commerce can seem intimidating, but it doesn’t have to be. This guide breaks it down clearly - what it is, when to adopt it, and how to do it with confidence.

Verena Boehm
8 min read
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Blog post illustration: Why B2B payments need a tailored solution

Why B2B payments need a tailored solution

Digital B2B payments reduce friction, improve cash flow, and drive conversions. Learn why modern ecommerce demands more than credit cards and how merchants can meet evolving buyer expectations.

Luigi MocciaLuigi Moccia
7 min read
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Blog post illustration: 5 things we learnt from BigCommerce’s Global Consumer Report

5 things we learnt from BigCommerce’s Global Consumer Report

Explore 5 emerging ecommerce trends from BigCommerce's Global Consumer Report and learn how merchants can stay competitive in a fast-changing digital landscape.

Luigi MocciaLuigi Moccia
7 min read
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Blog post illustration: 1 simple tip (and 8 steps) to supercharge product display page conversion

1 simple tip (and 8 steps) to supercharge product display page conversion

Boost conversions by optimising your product display page. Discover the one essential tip and eight proven elements to win over shoppers and increase add-to-cart rates.

Luigi MocciaLuigi Moccia
8 min read
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Blog post illustration: 5 Reasons Why Your Business Needs Headless Commerce

5 Reasons Why Your Business Needs Headless Commerce

Headless is a vital advancement in ecommerce technology that enables merchants to continually evolve with the latest technologies and future-proof their stores.

Luigi MocciaLuigi Moccia
7 min read
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Blog post illustration: Three factors that will shape Black Friday sales in 2022

Three factors that will shape Black Friday sales in 2022

Black Friday 2022 will be shaped by returning in-store sales, supply chain issues, and tighter shopper budgets. Here's what merchants need to know to prepare effectively.

Luigi MocciaLuigi Moccia
5 min read
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Blog post illustration: Translation App or Multi-Storefront for Multilingual BigCommerce?

Translation App or Multi-Storefront for Multilingual BigCommerce?

Should you use a translation app or Multi-Storefront on BigCommerce? We compare both options to help you build an effective multilingual ecommerce experience.

Luigi MocciaLuigi Moccia
6 min read
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Blog post illustration: Choosing a B2B payment gateway on BigCommerce

Choosing a B2B payment gateway on BigCommerce

Discover how to choose the right B2B payment gateway on BigCommerce, from payment types and buyer trust to regional preferences and integration tips.

Luigi MocciaLuigi Moccia
6 min read
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Blog post illustration: How to Launch an Ecommerce Website

How to Launch an Ecommerce Website

Ready to launch your ecommerce site? Learn how to choose products, design your store, optimise for SEO and mobile, and convert visitors into customers. Expert tips from Calashock.

Luigi MocciaLuigi Moccia
5 min read
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Blog post illustration: 5 Reasons to Re-Platform your Ecommerce Store

5 Reasons to Re-Platform your Ecommerce Store

Is your ecommerce platform holding you back? Discover 5 reasons why re-platforming could unlock better performance, new features, and long-term growth for your business.

Luigi MocciaLuigi Moccia
7 min read
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Blog post illustration: Strategies To Grow Ecommerce Sales For Merchants

Strategies To Grow Ecommerce Sales For Merchants

Discover 9 practical strategies to increase ecommerce sales—from omnichannel tactics and personalisation to social media, email marketing, and international expansion.

Luigi MocciaLuigi Moccia
7 min read
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Blog post illustration: How your Refund Policy Can Make or Break Your Ecommerce Business

How your Refund Policy Can Make or Break Your Ecommerce Business

A clear, customer-friendly refund policy builds trust, boosts sales, and retains buyers. Learn why it’s a critical part of your ecommerce growth strategy.

Luigi MocciaLuigi Moccia
5 min read
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Blog post illustration: A Guide To Choosing A BigCommerce Agency Partner

A Guide To Choosing A BigCommerce Agency Partner

Looking for the right BigCommerce agency partner? This guide covers key factors like location, budget, portfolio, and experience to help you choose a partner that drives real results.

Luigi MocciaLuigi Moccia
4 min read
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Blog post illustration: How To Create a Return and Refund Policy

How To Create a Return and Refund Policy

Online stores cannot afford to overlook return and refund policies. Today more than ever, refund policies are an important part of brand development, attracting new customers and closing sales.

Luigi MocciaLuigi Moccia
4 min read
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Blog post illustration: Getting started with Abandoned cart emails

Getting started with Abandoned cart emails

Abandoned cart emails can recover lost sales and boost revenue. Learn what they are, how they work, and 5 essential tips to start or improve your abandoned cart email strategy.

Luigi MocciaLuigi Moccia
5 min read
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Blog post illustration: Ten Tips to Improve Customer Service for Your Ecommerce Business

Ten Tips to Improve Customer Service for Your Ecommerce Business

Improve loyalty and satisfaction with these 10 proven tips for delivering better customer service in your ecommerce business—faster responses, smoother UX, and more.

Luigi MocciaLuigi Moccia
5 min read
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Blog post illustration: Best Ecommerce Platform For Wholesale Business

Best Ecommerce Platform For Wholesale Business

Discover why BigCommerce is the ideal ecommerce platform for wholesale businesses - offering automation, personalization, insights, and global reach to help you scale online.

Luigi MocciaLuigi Moccia
5 min read
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Blog post illustration: The Future of Ecommerce in the UK

The Future of Ecommerce in the UK

Ecommerce in the UK is booming, driven by user-friendly tech, social selling, and rising demand. Discover trends, challenges, and what businesses must do to thrive in a digital-first future.

Luigi MocciaLuigi Moccia
5 min read
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Blog post illustration: Why Choose BigCommerce ?

Why Choose BigCommerce ?

BigCommerce is a flexible, secure, and SEO-friendly ecommerce platform built to help merchants grow fast. Learn why it's a top choice for launching or scaling your online store.

Luigi MocciaLuigi Moccia
4 min read
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Blog post illustration: 3 reasons why an OMS is a worthwhile investment

3 reasons why an OMS is a worthwhile investment

An Order Management System (OMS) helps ecommerce merchants save time, reduce errors, and centralize operations - making it a smart investment for growth, not just another cost.

Luigi MocciaLuigi Moccia
5 min read
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Blog post illustration: Goodbye to Magento 1.X – 30 Days to Go

Goodbye to Magento 1.X – 30 Days to Go

Magento 1 support ends on June 30, 2020. Learn why merchants must migrate now to avoid PCI non-compliance, security risks, and rising costs—and why SaaS may be the better alternative.

Luigi MocciaLuigi Moccia
5 min read
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Blog post illustration: Your courier is an investment, not a cost

Your courier is an investment, not a cost

The last mile is the most memorable part of the customer experience. Learn why choosing the right courier is an investment in customer satisfaction, loyalty, and lifetime value.

Luigi MocciaLuigi Moccia
5 min read
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